Q4 2023 Performance of Top Navigation Apps in the UK

As the year 2023 came to a close, the UK's top navigation and maps applications demonstrated various trends in downloads and user activity. Sensor Tower's comprehensive data allows us to delve into these key performance metrics.

Starting with Google Maps, the app saw a fluctuation in downloads, beginning the quarter with around 87K downloads and peaking at 96K in October, before dropping and then rebounding to 82K in the final week of December. Weekly active users started at just over 10.1M but showed a downward trend, ending the quarter at roughly 9.6M.

Waze Navigation & Live Traffic also experienced a wavering download pattern, with early quarter figures at about 55K, a mid-quarter dip, and a rise to nearly 60K by the year's end. The weekly active users for Waze began at over 3M but saw a gradual decline throughout the quarter, concluding with 2.9M active users.

Google Earth maintained steady download numbers, hovering around 30K for most weeks, and witnessed a notable increase to nearly 35K in the final week. Its weekly active users, however, showed a consistent decrease from approximately 286K to 278K by the quarter's end.

The UK-based what3words: Navigation & Maps saw its downloads remain relatively stable, with numbers generally staying in the 29K-31K range, except for a rise to over 31K in the last week of December. Weekly active users displayed a slight decline, starting at around 143K and dropping to approximately 146K by the end of Q4.

Lastly, Citymapper: All Live Transit, another UK-native app, began the quarter with downloads at about 27K, experiencing a decrease over the subsequent weeks and finishing at roughly 18K. Despite this, the app's weekly active users showed an interesting trend, initially at about 503K, increasing to over 530K in early December, but then falling to around 386K by the quarter's close. Citymapper also generated a modest revenue, starting at $4.2K and peaking at $4.2K in mid-December before ending the period at $3.4K.

For more detailed insights and analysis, readers can explore the data on Sensor Tower, where the nuances of app performance are further unpacked.